🎯 TikTok Ads Break-even ROI Calculator

Price · Cost · Shipping · Commission · Refund — calculate your real ad ROI

💰 Selling Price ($)

📦 Product Cost ($)

🚚 Shipping ($)

🏪 Platform Fee (%) TikTok Shop 2-8%

↩️ Refund Rate (%)

💰 Actual Revenue

📦 Minus Total Cost

💎 Actual Profit

📊 Actual Margin

📌 Break-even ROI

No profit, no loss baseline

📈 Scaling ROI

Slight loss for volume, testing phase

💰 Profit ROI

Stable profit, daily ad spend

🔍 How to use:
On TikTok Ads Manager → select CPM bidding → set target ROAS to match the ROI values above.

Break-even ROI = minimum ROAS to not lose money
Scaling ROI = 10% below break-even, for volume testing
Profit ROI = 20%+ above break-even, for daily profitable ads

Break-even ROI = 1 ÷ Actual Margin
Actual Margin = (Actual Revenue - Total Cost) ÷ Actual Revenue
Actual Revenue = Price × (1-Fee%) × (1-Refund%)
Total Cost = Product Cost + Shipping